Director of Digital Marketing

Company

Central One Federal Credit Union

Where

Shrewsbury, MA

Level

Executive

First seen

October 10, 2026

Listed via

Paylocity

What the posting says

This role owns how Central One attracts new members, welcomes and onboards them, deepens relationships, and keeps members engaged for the long term. This is a strategic and highly technical B2C digital marketing leader who is still hands-on. The Director sets the lifecycle and digital growth strategy and builds and runs always-on member journeys that listen for behaviors and life moments, powered by CRM, marketing automation, and AI-enabled automation. The role owns the lifecycle and digital marketing technology stack, uses data to segment and personalize, and measures everything against…

Read more and apply on Central One Federal Credit Union's site

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