Associate Director, Trade Marketing

Company

CP Axtra

Where

Bangkok, Bangkok, Thailand

Level

Executive

First seen

October 27, 2026

Listed via

Workable

What the posting says

Key responsibilities Trade strategy and planning - Set the annual trade calendar and campaign strategy with Commercial, covering seasonal moments, corporate campaigns, B2B and local plans. - Decide the channel and budget mix between online and offline, and move spend to what the data shows works. - Build the plan for each campaign: objective, mechanic, target customer, budget and success measure. Data and performance - Own campaign results: uplift, ROI, redemption, basket size and share. Review every major campaign against its target. - Build a test-and-learn routine with clear dashboards,…

Read more and apply on CP Axtra's site

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